The Visual Merchandiser is responsible for creating and maintaining an aesthetically pleasing environment in the store. They do this by arranging displays, selecting merchandise, and coordinating store layout. The goal is to attract customers and promote sales.
The Visual Merchandiser must be creative and have a good eye for detail. They must be able to work independently and be proactive in making changes as needed. They must also be able to lift heavy objects and stand for long periods of time.
Visual Merchandiser Job Responsibilities
Create and implement visual merchandising plans for stores, events, and window displays
Manage stock levels and ensure items are wellpresented
Liaise with suppliers and negotiate contracts
Stay upto-date with current trends in retail design
Train and manage a team of sales assistants
Monitor sales figures and adjust displays accordingly
Carry out regular audits of store appearance and stock levels
Write reports detailing findings from audits
Drive sales and profit through effective visual merchandising
Develop creative and innovative ways to merchandise products
Create visually appealing displays that attract customers and encourage them to purchase products
Stay upto-date on current trends in visual merchandising and incorporate them into displays
Train and supervise staff on proper visual merchandising techniques
Monitor inventory levels and ensure that products are adequately stocked
Some employers may require a bachelor's degree in retail management, fashion merchandising, or a related field. Many visual merchandisers have previous experience working in retail stores. Strong communication and organizational skills are essential for this position, as well as creativity and an eye for detail.