A Store Manager is responsible for the overall operation of their assigned store. This includes supervising employees, handling customer complaints, maintaining inventory levels, and ensuring the store is clean and presentable. Store Managers are also responsible for achieving sales goals set by upper management.

Store Manager Job Responsibilities

  • Hiring and training employees
  • Creating work schedules
  • Monitoring inventory levels
  • Ordering merchandise
  • Processing sales transactions
  • Handling customer complaints


  • To oversee and coordinate the daily operations of the store
  • To ensure that the store is stocked with the right products and that they are displayed in an appealing way
  • To develop strategies to increase customer satisfaction and loyalty
  • To monitor sales figures and budget for the store
  • To ensure compliance with all company policies and procedures
  • To motivate, train and manage store staff

Store Manager Job Skills & Qualifications Needed

  • The skills and qualifications needed for the role of store manager vary depending on the type of store. However, most store managers will need excellent customer service and communication skills, good organizational and leadership qualities, and a strong commercial awareness. They may also need to have specific technical knowledge or experience in areas such as merchandising or stock control.