Merchandisers work in a variety of settings, including retail stores, department stores, warehouses, and factories. Their work is seasonal and temporary. They create and package products to entice customers to purchase them. Merchandisers are responsible for planning and implementing promotional strategies. They inventory merchandise and package products.

A merchandiser is responsible for planning and executing promotional and marketing campaigns for products and services. They work closely with sales, marketing, and product development teams to ensure that campaigns are aligned with company objectives. Merchandisers are often responsible for managing budgets, developing timelines, and coordinating with vendors. In some cases, merchandisers may also be responsible for training and supervising retail staff.The ideal candidate for this position will have strong communication and organizational skills. They should be able to work independently and be comfortable managing multiple projects simultaneously. Prior experience in merchandising, marketing, or sales is preferred.

Merchandiser Responsibilities

  • Source and merchandise products, including purchasing from wholesalers and attending trade shows, to meet sales goals
  • Purchase merchandise from vendors and place orders
  • Manage inventories, including receiving, stocking, and shipping
  • Research market needs and new trends, selecting merchandise that appeals to customers and matches company objectives
  • Establish relationships with vendors, suppliers, and distributors to expand product lines
  • Develop promotional and marketing plans based on market research
  • Develop pricing strategies and negotiate agreements with vendors
  • Work closely with team members and vendors to maintain sales goals

 Objectives

  • Help design, build, maintain, and rotate displays within the store
  • Assist in planning campaign strategies, monitor marketing campaigns, and evaluate the effectiveness of different marketing approaches
  • Research and analyze merchandising data to identify new selling strategies
  • Identify and test new merchandising concepts, materials, and technologies
  • Develop and maintain inventories and inventory systems
  • Develop and implement sales promotions, displays, and displays systems
  • Train other associates on the proper implementation of promotional activities and displays
  • Create and maintain display plans, store layouts, and standards for store merchandising and layouts
  • Plan and oversee store inventories and restocking
  • Provide leadership to other team members

Merchandiser Skills Needed

  • Bachelor’s degree
  • 1+ years merchandising experience
  • Experience in apparel or retail sales environment
  • Knowledge of styles and fashion trends
  • Knowledge of store organization
  • Good communication and presentation skills