The Strategist is responsible for developing and executing marketing plans to grow the business. This includes working with cross-functional teams to develop go-to-market strategies, managing budgets, and driving execution of marketing initiatives. The Strategist also analyzes customer data to identify trends and opportunities for growth. In addition, the Strategist works closely with sales leadership to develop strategies for penetrating new markets and expanding existing ones.

Strategist Job Responsibilities

  • Developing and implementing marketing strategies
  • Conducting market research and analysis
  • Identifying target markets and developing marketing plans to reach them
  • Creating promotional materials, such as website content, brochures, and email campaigns
  • Designing and overseeing advertising and public relations campaigns
  • Monitoring competitor activity and identifying opportunities for growth
  • Evaluating the effectiveness of marketing initiatives and making necessary changes

Objectives

  • To develop and implement strategic plans for an organization
  • To conduct research and analysis to identify trends and opportunities
  • To formulate recommendations based on findings to improve organizational performance
  • To oversee the implementation of strategic plans
  • To monitor progress and revise strategies as needed
  • To report on progress and achievements to senior management

Strategist Job Skills & Qualifications Needed

  • A strategist should have excellent analytical, problemsolving and decision-making skills. They should be able to think creatively and critically, and have strong research and communication skills. A background in business, economics or finance is often helpful.