Strategic Planner Job Description Template
A strategic planner is responsible for developing, implementing and evaluating short- and long-term plans to achieve organizational objectives. They work with senior management to set priorities, allocate resources and monitor progress. In addition, they develop contingency plans in case of setbacks.
Strategic Planner Job Responsibilities
- Developing long-term plans for the company's growth
- Analyzing market trends and identifying opportunities and threats for the company
- Working with senior management to develop strategies for achieving the company's goals
- Conducting research and analysis to support the development of strategic plans
- Preparing reports and presentations on the findings of your research and analysis
- Monitoring implementation of strategic plans and making adjustments as needed
Objectives
- Develop long-term plans and strategies for the company's growth
- Identify opportunities for expansion and new markets to enter
- Conduct market research and analysis to identify trends and insights
- Develop annual marketing plans and budgets in line with company goals
- Manage and oversee execution of marketing campaigns
- Monitor performance of marketing programs and adjust as needed
- Evaluate effectiveness of current marketing initiatives and make recommendations for improvement
Strategic Planner Job Skills & Qualifications Needed
- A bachelor's degree in business, marketing, or a related field is typically required for this position.
- A minimum of 5 years' experience in strategic planning, market research, or a related field is also usually required.
- Strong analytical and critical thinking skills are essential for this role.
- Excellent communication and presentation skills are also necessary in order to effectively communicate plans and strategies to clients and other stakeholders.