SEO Executive Job Description Template
The SEO Executive will be responsible for improving the visibility and ranking of our client’s websites on search engines. They will need to have a good understanding of how search engine algorithms work and be up-to-date with the latest trends. The SEO Executive will also be responsible for managing all aspects of on-page and off-page optimization, including keyword research, link building, and content creation. They should also have experience with tools such as Google Analytics and ahrefs.
SEO Executive Job Responsibilities
- Conduct keyword research to identify opportunities for ranking improvement.
- Analyze website architecture and onpage elements to identify areas of improvement.
- Monitor competitor activity and develop strategies to stay ahead in the SERPs.
- Implement link building campaigns to improve website authority and visibility.
- Create and publish content that is optimized for both search engines and users.
- Monitor web analytics data to identify trends and make recommendations for improving traffic and conversions
Objectives
- To increase visibility of company website and online presence through effective SEO techniques.
- To drive traffic to the website through various channels such as organic search, social media, email marketing, etc.
- To improve search engine rankings for key keywords and phrases.
- To monitor trends in SEO industry and keep upto-date with latest best practices.
- To carry out competitor analysis and devise strategies to beat them in SERPs rankings.
- To develop link building campaigns and generate quality backlinks from high authority websites.
- To track SEO metrics such as website traffic, conversion rates, etc., and report findings to management team regularly.
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SEO Executive Job Skills & Qualifications Needed
- A minimum of 2 years' experience in SEO is required for this role.
- Proven track record of successfully implementing SEO campaigns and achieving results.
- In-depth knowledge of all aspects of SEO, including on-page optimization, off-page optimization, link building, keyword research, etc.
- Experience with popular SEO tools and analytics platforms such as Google Analytics, Moz, Ahrefs, etc.
- Excellent written and verbal communication skills.
- Highly organized and detail oriented.