The Media Coordinator will be responsible for assisting the media team with various tasks related to content creation and distribution. This person will help to develop strategies for promoting company content across multiple channels, as well as track metrics to gauge the effectiveness of these campaigns. In addition, the Media Coordinator will also be responsible for maintaining relationships with key partners and influencers.

Media Coordinator Job Responsibilities

  • Develop and implement media relations strategy
  • Write and distribute press releases
  • Pitch stories to media outlets
  • Secure media coverage in print, broadcast, and online outlets
  • Monitor news for mentions of the organization or its programs/products/services
  • Coordinate interviews and other media opportunities for staff and spokespeople
  • Serve as a liaison between the organization and the news media
  • Build relationships with journalists, editors, producers, and other members of the news industry

Objectives

  • Develop and implement media campaigns that promote the company’s products or services
  • Manage relationships with media outlets and secure positive coverage for the company
  • Write press releases, pitch stories to reporters, and coordinate interviews and other media opportunities
  • Monitor news coverage of the company and industry, and identify opportunities for proactive media relations
  • Research, write, edit, and distribute content for various digital channels, including the website, blog, social media platforms, and email newsletters
  • Stay up to date on latest trends and best practices in digital marketing and public relations

Media Coordinator Job Skills & Qualifications Needed

  • The skills and qualifications needed for the role of Media Coordinator include:
  • Strong written and verbal communication skills
  • Excellent organizational skills
  • The ability to multitask and prioritize tasks
  • The ability to work well under pressure and meet deadlines
  • A high level of computer literacy, including experience with social media platforms