Marketing Project Manager Job Description Template
The Marketing Project Manager will be responsible for planning and executing marketing initiatives across multiple channels. This role will work closely with the marketing team, agency partners, and other internal stakeholders to ensure successful execution of campaigns. The ideal candidate will have experience managing complex projects, excellent communication skills, and a strong attention to detail.
Marketing Project Manager Job Responsibilities
- Develop and oversee marketing campaigns
- Analyze market trends and recommend changes to marketing strategy
- Coordinate with internal and external stakeholders
- Manage budget for marketing initiatives
- Evaluate effectiveness of marketing programs and make recommendations for improvement
- Prepare reports on marketing activity (e.g. monthly report on website traffic)
Objectives
- To develop and implement marketing plans for new products or services in order to achieve desired sales targets.
- To monitor and analyze market trends and competitor activity in order to identify opportunities and threats.
- To manage the production of marketing materials, including product brochures, website content, and other collateral.
- To oversee advertising and promotion campaigns, both online and offline, ensuring that they are aligned with overall marketing objectives.
- To liaise with external agencies or vendors to secure necessary resources for marketing initiatives.
- To track progress against marketing goals and objectives, preparing regular reports for senior management review.
Marketing Project Manager Job Skills & Qualifications Needed
- A minimum of a bachelor's degree in marketing, business, or a related field
- Proven experience as a project manager in marketing or a related field
- Excellent communication and interpersonal skills
- Strong organizational and time management skills
- Ability to work under pressure and meet deadlines
- Proficient in project management software