Digital Account Manager Job Description Template
The Digital Account Manager will be responsible for managing a portfolio of digital accounts and developing strong relationships with clients. The role will involve working closely with clients to understand their needs and objectives, and then developing and delivering campaigns that meet those objectives. The Digital Account Manager will also be responsible for overseeing the day-to-day management of campaigns, ensuring that they are delivered on time and within budget. In addition, the role will involve providing regular reports to clients on campaign performance and making recommendations for future activity.
Digital Account Manager Job Responsibilities
- Serve as the primary point of contact for assigned digital accounts
- Develop and execute digital marketing plans in collaboration with clients and internal team members
- Manage day-to-day account activities, including project management, campaign execution, client communications, and reporting
- Ensure that all deliverables meet or exceed client expectations
- Proactively identify opportunities to improve performance and make recommendations to clients
- Stay up to date on industry trends and develop innovative strategies to keep projects fresh and relevant
- Build strong relationships with clients and internal team members
Objectives
- Develop and manage digital marketing campaigns
- Design and oversee all aspects of our digital marketing department including website development, SEO/SEM, email, social media and display advertising
- Plan and execute initiatives to reach the target audience through appropriate channels
- Coordinate with advertising and media experts to increase marketing effectiveness
- Monitor competition and provide valuable insights to management
- Analyze market trends, consumer behavior and other relevant data to identify opportunities for growth
Digital Account Manager Job Skills & Qualifications Needed
- Digital account managers should have a bachelor's degree in marketing, advertising, communications, business administration, or a related field. Additionally, they should have several years of experience working in digital marketing, account management, and/or client services. Strong project management skills are also essential for this role, as is the ability to think creatively and come up with innovative solutions to problems.