The Associate Product Manager will be responsible for the development and execution of the product strategy for assigned products. This includes working with cross-functional teams to develop product roadmaps, define requirements, and drive product launches. The Associate Product Manager will also be responsible for conducting market research, analyzing competitor products, and identifying customer needs. In addition, the Associate Product Manager will work closely with other members of the product management team to ensure that all products are aligned with the overall company strategy.

Associate Product Manager Job Responsibilities

  • Conduct market research to identify customer needs and trends
  • Develop product plans and strategies in collaboration with crossfunctional teams
  • Manage product development from ideation to launch, including working with external vendors and suppliers
  • Define and track key performance indicators for products
  • Analyze data to assess product performance and identify areas for improvement
  • Prepare product presentations and demos for internal and external audiences
  • Serve as a product expert, providing training and support to sales, marketing, and other teams

Objectives

  • To develop and manage products throughout the product life cycle, from ideation to postlaunch support
  • To work with crossfunctional teams to bring products to market successfully
  • To define and track product KPIs and success metrics
  • To perform competitive analysis of similar products in the market
  • To create and maintain product documentation, including requirements specifications, user manuals, etc.
  • To provide input into the product roadmap and strategy
  • To manage beta programs and early adopter feedback cycles
  • To coordinate product launches with marketing, sales, customer success, and other relevant teams

Associate Product Manager Job Skills & Qualifications Needed

  • Bachelor's degree in business, marketing, or a related field
  • At least three years of experience in product management or a related field
  • Proven track record of successful product launches
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Ability to work effectively with cross-functional teams