A fashion merchandiser is responsible for planning and managing the buying, selling and promotion of clothing products within a retailer. They work closely with designers, manufacturers, suppliers and customers to ensure that the correct mix of clothes are bought and sold at the right price. Fashion merchandisers need to have good commercial awareness as they need to buy products which will sell well whilst also making a profit for the company. They must be able to keep up-to-date with current trends in order to make accurate predictions about future demand. Excellent communication, organisation and negotiation skills are essential in this role as is the ability to work well under pressure.

Fashion Merchandiser Job Responsibilities

  • Developing and managing merchandising strategies
  • Analyzing sales data and trends to anticipate consumer demand
  • Creating product assortments that maximize profit and meet customer needs
  • overseeing the production of merchandise
  • Working with designers, buyers, and other members of the retail team to select merchandise for each season
  • Negotiating contracts with vendors and suppliers
  • Allocating space for products in store based on sales projections and floor plans
  • Planning instore displays that highlight new merchandise or seasonal promotions
  • Monitoring inventory levels to ensure stock is available to meet consumer demand without excessive markdowns


  • To develop and oversee the marketing and sales strategies for a fashion company.
  • To manage a team of salespeople and ensure that they meet targets.
  • To negotiate contracts with suppliers and customers.
  • To monitor trends in the fashion industry and forecast future demand for certain products.
  • To develop relationships with key clients and opinion leaders in the fashion industry.
  • To organize fashion shows and other events to promote the company's products.
  • To liaise with advertising agencies to create promotional campaigns for the company's products

Fashion Merchandiser Job Skills & Qualifications Needed

  • A fashion merchandiser must have a strong knowledge of the fashion industry, including current trends, styles, and designers. They must be able to communicate effectively with buyers and vendors, and have excellent negotiation skills. Strong organizational skills are also necessary, as is the ability to work well under pressure and meet deadlines. A bachelor's degree in fashion merchandising or a related field is typically required for this position.