The Agency Manager will be responsible for developing and managing relationships with advertising agencies. The Agency Manager will work to identify new business opportunities and develop strategies to increase brand awareness. The Agency Manager will also be responsible for negotiating contracts and maintaining communication between the company and the agency.

Agency Manager Job Responsibilities

  • Develop and oversee advertising campaigns for clients
  • Work with clients to determine campaign goals and objectives
  • Create timelines and budgets for campaigns
  • Select and manage vendors and suppliers for campaigns
  • Negotiate rates and contracts with vendors
  • Coordinate campaign activities including print, broadcast, online, direct mail, etc.
  • Monitor campaign progress and make adjustments as needed
  • Prepare reports for clients detailing campaign results

Objectives

  • Agency Manager should be able to increase company revenue by expanding the client base and bringing in new business.
  • Agency Manager should be able to create and implement marketing plans that will generate new leads and grow the agency's brand awareness.
  • Agency Manager should possess excellent communication skills in order to manage relationships with clients, vendors, and employees.
  • Agency Manager should have a strong understanding of the advertising industry in order to make informed decisions about campaigns, strategies, and budgets.
  • Agency Manager should be highly organized and detail-oriented in order to manage multiple projects simultaneously.
  • Agency Manager should be able to work independently and take initiative when needed.

Agency Manager Job Skills & Qualifications Needed

  • The skills and qualifications needed for the role of Agency Manager vary depending on the agency. However, most agencies will require their Agency Manager to have a bachelor's degree in advertising, marketing, or a related field. Additionally, Agency Managers should have strong communication and interpersonal skills, as well as experience in managing people and projects.