The Social Media Designer is responsible for creating and executing creative content for various social media platforms including, but not limited to, Facebook, Twitter, and Instagram. This person will collaborate with the marketing team to ensure that all content is on-brand and aligned with business objectives. The Social Media Designer must be a strong writer and have a keen eye for visual design. Additionally, this person should be able to work independently and be able to meet deadlines in a fast-paced environment.

Social Media Designer Job Responsibilities

  • Ideate and execute creative social media campaigns that align with brand goals and objectives
  • Develop engaging content for various social media platforms including (but not limited to) Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest
  • Stay upto-date on the latest trends in social media and design industry best practices
  • Generate monthly reports on campaign performance and make recommendations for optimization
  • collaborate with crossfunctional teams to ensure that all social media initiatives are cohesive and aligned with overall marketing strategy

Objectives

  • To design and oversee the creation of social media content that is both engaging and on brand.
  • To manage social media accounts and grow followings organically through interesting and interactive content.
  • To create social media campaigns that align with business goals and objectives, while also resonating with target audiences.
  • To monitor social media metrics to gauge engagement levels and track the success of campaigns.
  • To collaborate with other members of the marketing team to ensure a cohesive overall strategy across all channels.
  • To stay upto-date on best practices, new trends, and emerging platforms within the social media landscape

Social Media Designer Job Skills & Qualifications Needed

  • A strong understanding of social media platforms and how they can be used to achieve marketing goals.
  • Excellent graphic design skills with a keen eye for detail.
  • The ability to produce highquality visuals that are both creative and on-brand.
  • Strong written and communication skills with the ability to adapt messaging for different audiences.
  • The ability to work independently and manage multiple projects simultaneously.