SEO Manager Job Description Template
The SEO Manager is responsible for developing and executing the company's SEO strategy in order to drive traffic to the website and improve the visibility of the brand. This includes keyword research, content optimization, link building, and other techniques. The SEO Manager also monitors trends and updates in the search engine industry in order to keep the company's strategy up-to-date. In addition, this role works closely with other departments within the organization to ensure that all content published is optimized for search engines.
SEO Manager Job Responsibilities
- The SEO Manager is responsible for developing and executing strategies to improve the search engine ranking of a website.
- The SEO Manager works closely with the web development team to ensure that the website’s code is optimised for search engine crawling and indexing.
- The SEO Manager conducts keyword research to identify opportunities for improving the website’s ranking in relevant search results.
- The SEO Manager monitors trends in the search landscape and adjusts strategies accordingly to ensure that the website continues to perform well in organic search results.
- The SEO Manager reports on progress and provides recommendations to senior management on how to further improve the website’s visibility and traffic from organic search sources.
Objectives
- To increase visibility of company website and web pages in search engine results through optimizing content, structure, and back-end code
- To improve click-through rates to website by developing and executing effective SEO strategies
- To manage a team of SEO specialists and ensure all work is completed efficiently and effectively
- To monitor SEO performance metrics and adjust strategies as needed to maintain strong results
- To keep up with latest trends in the SEO industry and incorporate into strategies as appropriate
SEO Manager Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of SEO Manager include:
- A bachelor's degree in marketing, communications, or a related field
- Experience managing SEO campaigns
- Knowledge of SEO best practices
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills