The Qualitative Researcher will be responsible for conducting in-depth interviews with participants, as well as leading focus groups and other qualitative data collection methods. They will also be responsible for analyzing this data and writing reports detailing their findings. The Qualitative Researcher must have excellent communication and writing skills, as well as experience conducting research.

Qualitative Researcher Job Responsibilities

  • Design and conduct qualitative research studies to generate insights about customer behavior, preferences, and needs
  • Develop research plans and study designs in collaboration with other team members
  • Recruit and screen participants for qualitative studies
  • Moderated oneon-one interviews, focus groups, and/or ethnographic observations
  • Analyze data from qualitative studies to identify key themes and patterns
  • Prepare detailed reports of findings and recommendations based on research results
  • Present research findings to internal stakeholders such as product teams, marketing teams, and executive leadership

Objectives

  • To design and conduct qualitative research studies that generate new insights into social, economic or cultural phenomena
  • To develop innovative research methods and approaches to answer complex research questions
  • To manage and coordinate qualitative research projects from start to finish
  • To analyse and interpret qualitative data using a range of analytical techniques
  • To communicate findings from qualitative research studies in written reports or presentations

Qualitative Researcher Job Skills & Qualifications Needed

  • The skills and qualifications needed for the role of qualitative researcher vary depending on the specific research project. However, most qualitative researchers will need excellent communication and interpersonal skills in order to effectively interview research participants and collect data. They should also have strong writing skills in order to compile detailed reports of their findings. In terms of qualifications, a bachelor's degree is typically the minimum requirement for this position. Some employers may prefer candidates with a master's degree or higher in a relevant field such as sociology, psychology, or anthropology.