Media Director Job Description Template
The Media Director is responsible for the planning and execution of all media campaigns for the company. They will work with internal teams and external vendors to develop strategies that align with business objectives and deliver results. The Media Director will also be responsible for managing budgets, negotiating contracts, and tracking performance metrics.
Media Director Job Responsibilities
- Planning and executing marketing and advertising campaigns
- Developing and managing budgets
- Creating promotional materials, such as press releases, website content, and social media posts
- Working with media outlets to secure advertising space or time
- Negotiating contracts with vendors and clients
- Monitoring campaign results and making necessary adjustments
Objectives
- To develop and implement media strategies that effectively promote the organization's products, services, and brand.
- To manage the organization's media budget and ensure that all expenditures are within allocated limits.
- To negotiate favorable rates with media outlets and vendors.
- To develop relationships with key media contacts and influencers.
- To monitor competitor activity and identify opportunities for positive media exposure.
Media Director Job Skills & Qualifications Needed
- A Media Director typically needs a bachelor's degree in advertising, marketing, communications, or business. Many Media Directors also have a master's degree in business administration (MBA) with a concentration in marketing. In addition to formal education, Media Directors need several years of experience working in the advertising or marketing industry. They must be wellversed in all aspects of media planning and buying, and have excellent communication and negotiation skills.