A fashion director is responsible for the overall style and image of a company or fashion brand. They work closely with designers, buyers, and other members of the fashion team to ensure that the products produced are in line with the company's vision. Fashion directors typically have a background in either fashion design or merchandising, and they must be up-to-date on the latest trends in both areas. They must also be able to effectively communicate their ideas to those who will be executing them.

Fashion Director Job Responsibilities

  • Oversee all aspects of the fashion department including design, production, and merchandising.
  • Work closely with the CEO and other members of the executive team to develop and implement overall company strategy.
  • Manage budgets and ensure financial targets are met.
  • Negotiate contracts with vendors, suppliers, and designers.
  • Plan and execute marketing campaigns to promote the brand and drive sales.
  • Attend trade shows, fashion weeks, and other industry events to stay upto-date on trends and network with potential partners.
  • Hire, train, and manage fashion staff including designers, buyers, patternmakers, etc

Objectives

  • Develop and oversee the creative vision for all aspects of the fashion department, from product design to styling to runway shows.
  • Work closely with designers, merchandisers, and buyers to ensure that products are aligned with the brand’s aesthetic and meet customer demand.
  • Source and manage relationships with vendors, fabric mills, and trim suppliers.
  • Attend trade shows and market weeks to stay up-to-date on industry trends.
  • Collaborate with marketing, public relations, and advertising teams to develop campaigns that showcase the latest collections.
  • Direct photoshoots for lookbooks, e-commerce site, advertisements, etc.
  • Oversee wardrobe for all models during shoots.
  • Edit images as needed before final approval.

Fashion Director Job Skills & Qualifications Needed

  • A fashion director is responsible for the overall look and feel of a fashion label, magazine, or website. They must have a strong sense of style and an eye for detail. Additionally, they should be wellversed in the latest trends in fashion and be able to forecast future trends. Fashion directors typically have a bachelor's degree in fashion design or merchandising.