Digital Director Job Description Template
A Digital Director is responsible for developing and executing the digital marketing strategy for their organization. They lead a team of digital marketing specialists and are responsible for creating and managing campaigns, analyzing data, and reporting on results. Additionally, they stay up-to-date on the latest trends and technologies in digital marketing to ensure their organization is using the most effective methods.
Digital Director Job Responsibilities
- Develop and oversee digital marketing campaigns
- Manage and grow social media accounts
- Analyze data to optimize campaigns and track results
- Generate leads through online channels
- Coordinate with other departments to ensure alignment of digital marketing efforts
- Stay up-to-date on latest trends and technologies in digital marketing
Objectives
- Increase online traffic to the company website
- Monitor and analyze website traffic data
- Identify areas for improvement on the website
- Develop and implement digital marketing campaigns
- Oversee social media accounts for the company
- Monitor and report on campaign effectiveness
- Stay upto-date on latest digital marketing trends
Digital Director Job Skills & Qualifications Needed
- A minimum of five years in a leadership role within digital marketing, ecommerce, or a related field
- Proven experience developing and executing successful digital marketing campaigns
- Demonstrated ability to think strategically about business, product, and market opportunities
- Strong analytical skills and experience using data to drive decision making
- Excellent communication and project management skills
- Experience working with cross-functional teams in a matrix organization