The Sales and Marketing Manager is responsible for planning, implementing, and directing the company’s marketing and sales efforts. They develop and oversee marketing campaigns to promote products or services, working with advertising agencies, graphic designers, writers, and other professionals as needed. The Sales and Marketing Manager also develops sales strategies and sets quotas for the sales team. They work closely with the sales team to ensure that they are meeting their targets. In addition, the Sales and Marketing Manager is responsible for analyzing market trends and tracking competitor activity in order to identify new opportunities for growth.

Sales and Marketing Manager Job Responsibilities

  • Develop and oversee sales and marketing strategies
  • Coordinate and lead promotional activities
  • Conduct market research to identify opportunities and trends
  • Oversee the development and execution of advertising campaigns
  • Manage budgets and track campaign performance
  • Coordinate public relations efforts
  • Build relationships with media outlets and secure coverage for the company
  • Develop relationships with key partners and customers
  • Stay up to date on industry trends

Objectives

  • To increase sales and market share for the company
  • To develop and implement effective marketing strategies
  • To manage and motivate the sales team
  • To monitor market trends and competitor activity
  • To achieve agreed upon sales targets

Sales and Marketing Manager Job Skills & Qualifications Needed

  • The skills and qualifications needed for the role of Sales and Marketing Manager include excellent communication and interpersonal skills, strong organizational and time management skills, the ability to multitask and work under pressure, and a bachelor’s degree in sales, marketing, or a related field. Additionally, Sales and Marketing Managers should have several years of experience working in sales or marketing.