Marketing Manager Job Description Template
The Marketing Manager is responsible for overseeing the marketing strategy for the company. They will work with the other members of the marketing team to develop campaigns, create content, and track results. The Marketing Manager will also be responsible for budgeting and managing relationships with external vendors.
Marketing Manager Job Responsibilities
- Designing and implementing marketing plans for products or services
- Conducting market research to determine demand for products or services
- Developing pricing strategies with the goal of maximizing profits
- Creating promotional materials, such as brochures, flyers, and coupons
- Planning and organizing promotional events, such as trade shows, open houses, and contests
- Overseeing the production of all marketing materials
- Coordinating with advertising agencies to create campaigns that accurately reflect the brand identity
- Monitoring competitor activity and generating leads for new business opportunities
Objectives
- Achieve growth and hit sales targets by successfully managing the marketing team
- Design and oversee all aspects of our marketing department including budget, campaigns, and strategy
- Evaluate opportunities for brands, products, and services
- Build and maintain strong relationships with media outlets to ensure maximum coverage
- Develop creative marketing strategies that align with our business goals
- Monitor industry trends and keep abreast of new technologies to inform strategic decisions
- Write copy for promotional materials such as website content, brochures, and email campaigns
- Oversee production of marketing materials including print ads, signage, and packaging
Marketing Manager Job Skills & Qualifications Needed
- Bachelor's degree in marketing, business, or related field
- At least 5 years of experience in marketing management
- Proven track record of successful marketing campaigns and projects
- Strong analytical and creative thinking skills
- Excellent communication and interpersonal skills
- Organizational and time management skills
- Ability to work independently and as part of a team