The Marketing Assistant is responsible for developing and implementing marketing initiatives, implementing marketing promotions, creating and distributing marketing collateral, and coordinating the marketing and public relations activities.

Marketing Assistant Responsibilities

  • Assist in the development of and implementable marketing strategies to increase brand awareness and sales
  • Develop and implement marketing campaigns, including social media, digital, and traditional campaigns
  • Maintain and manage various online properties, including website, blog, and social media accounts
  • Continuously monitor customer feedback, competitor activity, economic data, and market trends to determine appropriate marketing and pricing strategies
  • Develop and implement marketing campaigns, including social media, digital, and traditional campaigns
  • Maintain and manage various online properties, including website, blog, and social media accounts
  • Continuously monitor customer feedback, competitor activity, economic data, and market trends to determine appropriate marketing and pricing strategies
  • Develop and implement marketing campaigns, including social media, digital, and traditional campaigns
  • Maintain and manage various online properties, including website, blog, and social media accounts
  • Continuously monitor customer feedback, competitor activity, economic data, and market trends to determine 

 

Objectives

  • Develop marketing programs and integrate marketing tactics to promote new and existing products and services
  • Develop marketing strategies, including selecting target markets, determining price and positioning strategy, developing distribution plans, and other promotional tactics
  • Maintain, monitor, and analyze market data, including sales, price, competition, and consumer behavior
  • Identify new marketing opportunities and capitalize on them
  • Collect and assess customer feedback in order to improve service and retain customers
  • Track and maintain CRM information, including customer profiles, sales history, and account status
  • Develop, maintain, and revise web/social media presence, including writing, editing, and publishing content
  • Manage social media presence, including responding directly to customer inquiries and comments on social media sites
  • Maintain and update internal site content, including writing, editing, and publishing
  • Create content for internal and external use, including preparing marketing materials and presentations, developing branded

Marketing Assistant Skills Needed

  • Bachelor’s degree in marketing, communications, or related field
  • 2+ years of ecommerce, marketing, or customer facing experience
  • Strong social media, interpersonal, and presentation skills
  • Excellent analytical and organizational skills
  • Ability to prioritize workload and thrive in a fast paced environment