Content Manager Job Description Template
The Content Manager will be responsible for overseeing the creation and distribution of all content across the company's channels. This includes developing strategies for content marketing and managing a team of content creators to execute these plans. The Content Manager will also be responsible for ensuring that all content is on-brand, accurate, and engaging. In addition, they will work with other departments to ensure that content is being created that aligns with company objectives.
Content Manager Job Responsibilities
- Developing and managing content for organization's website(s) and social media platforms
- Working with internal teams to ensure accuracy and quality of content
- Creating and curating engaging, relevant, and brand-appropriate content
- Analyzing web traffic data to inform content strategy decisions
- Optimizing existing content for search engine visibility and ranking
- Coordinating cross-functional content initiatives
- Ensuring adherence to editorial guidelines and style standards
- Managing freelance writers, editors, and other contributors
Objectives
- Develop and oversee content strategy
- Plan and develop site content, including text, graphics, videos, etc.
- Manage a team of content creators
- Ensure all content is on-brand, consistent in style, quality, and tone
- Edit and proofread content for errors or inconsistencies
- Publish content across all channels (web, social media, email, etc.)
- Monitor analytics to gauge the success of published content and make improvements accordingly
Content Manager Job Skills & Qualifications Needed
- Bachelor's degree in Communications, Marketing, English, Journalism, or a related field
- 2-4 years of experience in content marketing, copywriting, editing, and/or social media
- Strong writing and editing skills
- Ability to develop and execute content strategies
- Familiarity with SEO and web traffic metrics
- Project management skills