Technical Marketing Engineer Job Description Template
The Technical Marketing Engineer will be responsible for developing and executing technical marketing plans to support the sales of company products. This position will work closely with product management, engineering, and sales teams to understand customer needs and develop solutions that address those needs. The Technical Marketing Engineer will also be responsible for creating technical collateral, such as white papers and application notes, and delivering presentations at trade shows and customer meetings.
Technical Marketing Engineer Job Responsibilities
- Serve as the primary technical point of contact for customers and prospects.
- Understand customer needs and requirements and develop technical solutions to address them.
- Develop and execute technical marketing plans to promote company products and services.
- Write technical marketing collateral such as whitepapers, case studies, blog posts, etc.
- Give presentations and demos at trade shows, conferences, and other events.
- Train sales teams on company products and solutions.
Objectives
- Develop and implement technical marketing plans for new products or services.
- Conduct market research to identify customer needs and trends.
- Analyze data to determine the feasibility of new products or services.
- Write technical specifications for new products or services.
- Work with engineers to develop prototypes of new products or services.
- Plan and execute product demonstrations and trade show exhibits.
Technical Marketing Engineer Job Skills & Qualifications Needed
- A technical marketing engineer typically has a bachelor's degree in engineering, although a degree in another field such as business administration may be accepted. Many employers prefer candidates with a master's degree or MBA. Technical marketing engineers must have strong analytical and problemsolving skills. They must be able to effectively communicate both verbally and in writing. They also need to be proficient in the use of computers and various software programs.